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Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective Edition Number: 12th Edition Author Name: Belch and Michael Belch The Number of Chapters: 22 File Type: Word
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Book Name: MARKETING
Edition : 1ST EDITION
Author name: GREWA
Book Name: Applied Marketing Edition Number: 2nd Edition Author Name: Daniel Padgett, Andrew Loos The Number of Chapters: 15 File Type: Word
Book Name: Advertising and Integrated Brand Promotion
Edition : 8th Edition
Author name : Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
18 chapters